The company

KELE Design is a design agency founded in 2009 in Iisalmi. We are a small and agile workshop able to handle both large and small projects according to the customer’s needs.

KELE’s main field of business is the design and customization of vehicles, but we also do a broad range of industrial design and graphic design projects.

We are constantly developing our operation to be able to offer our customers the best know-how and quality.


Our owners and regular staff include three people. We also utilize a broad network of partners and sub-contractors as needed.

muotoilijaPasi Paananen

Pasi is a founding member and the main culprit for almost everything. His background includes the degrees of an industrial designer and vehicle designer and intensive independent studies. Pasi is also an experienced custom painter.

Before the inception of KE-LE Design, Pasi worked as an airbrush painter, industrial designer and motorcycle designer. Many of KTM’s motorcycles were born out of Pasi’s pen.

muotoilijaJuha Repo

KE-LE Design’s mechanics designer Juha has over 20 years of experience in the special vehicle industry. His knowledge, skills and contacts in design and manufacturing have been refined to a top level.

muotoilijaVille Penttinen

Ville has an educational background in industrial design. His special skills are in drawing, but he is also capable in 3D modeling and manufacturing of physical models. Most importantly, Ville is a car and motorcycle buff and a perfect fit for the KELE Design team.

Ke-Le Design

KE-LE Design Oy
Porovedentie 527

Pasi Paananen

Ville Penttinen


KE-LE Design has 210 m2 premises in Iisalmi in Upper Savo. The premises are divided into four basic parts: paint shop, metal workshop, model workshop and design office. Get in touch and visit us!